Richard Lennert

Beta 1.5

©2014 Richard Lennert

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XBiz Awards print ad
Silvercash: Xbiz & AVN print ad

This ad was produced to celebrate Silvercash's third year winning Xbiz Magazine's "Affiliate of the Year" award. The owner wanted to showcase the trophies themselves, while the Manager of Marketing specified a blue background and matching type from another ad.

I directed the photography, shooting the trophies in different arrangements, angles and individually. None of the photos or backgrounds worked for me, so I combined individual shots of the trophies into a suitable arrangement, then recreated the background from scratch in Photoshop using the lighting and shadows in the photos as reference.

Without access to the original psd's, nor a suitable scan of the printed piece, the example to the left is actually a cleaned-up photo of a scratched and creased magazine page. It will have to do until I get a better sample.